Episode 10 - The Paper Towel Effect

Welcome to Floor 9! In this week’s episode we discuss the hidden threat that private label brands pose to traditional CPG brands as shopper behavior continues to shift . Born out of a spontaneous discussion over preferences for paper towels, the Lab team dives deep into the changes in brand loyalty over the past few years and how CPG brands need to rethink how they are adapting to the new paradigm of omnichannel shopping.


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