Episode 135: Brand Safety and Responsibility in Times of War
Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine.
Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled out of the market entirely. Adam Simon, UM’s U.S. head of Innovation, talked with Arielle about how brands are thinking about brand safety in response to a devastating world event like this, the brand responsibility of continuing to support quality news and combat misinformation, and why taking a more nuanced approach is crucial in times like this.
You can click here to check out the Human Rights Watch site that Arielle mentioned towards the end of the episode.