The Bilbao Effect #1: Bilbao, Spain Guggenheim Bilbao’s director general discusses the city’s world renowned transformation

The Bilbao Effect is a term bandied around to describe how a cultural institution can reignite the local economy of a disaffected city or area. In this new podcast series, we want to look closely at different case studies to understand how culture can provide a boost to urban development. 

Juan Ignacio Vidarte, director general of the Guggenheim Bilbao, talks to fDi’s Seth O’Farrell to delve beneath the myths of the Basque city’s transformation and assess whether its world renowned effects can be replicated. 

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