How can non-capital cities compete?

Cities are in an evermore global competition to attract foreign investment. How can they improve their strategy to stand out? Podcast host Sebastian Shehadi discusses solutions with Alexis Krachai, a founding director of the Sheffield Property Association - a private sector body that helps promote Sheffield internationally - and Peter Griffiths, city strategist at ING Media, a leading PR and communications consultancy for the built environment.

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