Special Ep. 245: How Fragrance Reflects the World We Live In

Fragrance is a way for us to make sense of our world; learn more about who we are and what we want for our society and ourselves; and boost our mood and regulate our emotions. In this special podcast, we talk to Firmenich Fine Fragrance experts Justin Welch, the Creative Director of the Mind Nose + Matter program, and Frank Voelkl, Principal Perfumer, to learn how fragrance can bring us comfort, what makes certain scents addictive, how perfumers are creating more sustainable fragrances, and what the future will smell like. -- This episode is brought to commercial-free by Firmenich, a leading business-to-business company operating primarily in the flavors and fragrances market, involved in the research, creation, manufacture and sale of perfumes, flavors and ingredients. To learn more about Firmenich and the 2020 Mind Nose + Matter REGENERATION themed trend report, please visit: https://regeneration.firmenich.com and @FirmenichFine. #RegenerationReset #FragranceIsCulture

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