Back-to-School Beauty & Trend Forecasting with Gen Z Expert Casey Lewis

Casey Lewis, author of After School, a Substack newsletter about youth culture and Gen Z trends, has made a career of talking to (and about) teens and young adults. She’s here to explain why those ridiculously named beauty trends (pumpkin-spice makeup anyone?) go viral and the larger cultural implications of micro-trends; which brands and products everyone wants this back-to-school season; the speed of today’s trend cycle; how teen media has evolved in the past 20 years; the draw of nostalgia—and the beauty products she’s personally obsessed with. 

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