Ep 175: How Beauty Companies Build Their Brands & Stores

Christopher Skinner, founder of School House, an agency that works BTS on brands like Pat McGrath Labs, L'Occitane, and Eve Lom, talks about trends in the industry, what brands should (and shouldn't) do to refresh their images, and how marketing strategies differ in China and India, and he shares so many more "who knew?" beauty nuggets. Plus, Jenn & Jess talk about fall’s best floral perfumes and discuss Victoria Beckham’s new makeup line.


Want more Fat Mascara?

Our secret Facebook group: Fat Mascara / Raising a Wand

Instagram: @fatmascara@jessicamatlin@jennedit 

Twitter: @fatmascara 

Email: info@fatmascara.com 

Website: fatmascara.com

For information regarding your data privacy, visit acast.com/privacy