MLMs, or multi-level marketing brands, have caught the attention of the beauty world—for better or worse. Some see the direct selling business model as entrepreneurial and perfect for the social media age; others see it as predatory, accusing the brands of giving consultants false expectations about what they can expect to earn (and potentially lose). We invited Dr. Thomai Serdari, a professor at NYU’s Stern Business school and a strategist in luxury marketing and branding, to help us wade through this hot button topic. Before that: We share a pro secret for making red hair dye look natural, and we discuss the Netflix series, “Broken,” specifically the episode all about beauty counterfeiting.

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