the rise of gen z yellow

Yellow is everywhere. In this week’s episode we’re taking a deep dive into the year’s biggest colour trend – Gen Z Yellow. We’re going to figure out what it is and why we should all apparently care about it. We’ll be hearing from Art Hoe Collective – a New York based movement often credited as originators of the craze. And we’ll be debating where this leaves millennial pink – the once ubiquitous tone left cold and shamed in a forgotten corner of Instagram. i-D Arts and Culture Editor Matthew Whitehouse is joined by i-D Deputy Editor Felix Petty, i-D Features Editor Tish Weinstock and i-D Contributing Editor Douglas Greenwood.

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