Building Culture The Barcelona Way
In 2007 as Barcelona were looking to replace their manager they were faced with a difficult challenge. They decided if they were to move on with a strong sense of sustainable success they needed to think about the culture they wanted to build.
They drew up a list of criteria for how they wanted to choose the manager. Interestingly most of the list didn't mention football. Damian Hughes, Professor of Organisational Psychology at Alliance Manchester Business School goes on to explain the Barcelona approach to the challenges they faced.
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