"Language is the post powerful drug known to man"

Dave Alred is one of the most in demand coaches in elite sport. He’s helped major winner is golf, elite athletes galore.. and was famously Jonny Wilkinson’s guru and mentor during his World Cup winning heyday. In this bitesize episode – Dave talks about the power of language, and how to use it to positively impact people and even get them to change. The advice he gives may sounds simple- but its effects can be profound

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