Change Your Habits - Change Your Life: BJ Fogg

Professor BJ Fogg is one of the world's top experts when it comes to behaviour change. He has spent 20 years researching and teaching insights about human behaviour, and is the author of the New York Times best-seller Tiny Habits: The Small Changes That Change Everything. In this episode, we discuss why forming a new habit doesn't take place in a certain number of days. The research shows repetition has nothing to do with it, and willpower isn't a factor either. The key is to tap into emotion - and in particular the feeling of being successful. That's how to wire a behaviour in and make it automatic. In this conversation, BJ and I discuss the specific process to form a new habit, and how to unravel ones you would rather do without. BJ Fogg's work has helped huge numbers of people around the world make significant and impactful changes in their own lives - and he can do it for you too.


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