Passionate about Stories and Play - Anna Rafferty

Our guest on the show this week is Anna Rafferty who runs a global team of more than a thousand people at Lego, the company with play at the heart of its DNA. 

Based in London, Anna and her large team oversee Lego’s consumer relationships including digital and social engagement, apps, websites, memberships, magazines, community management, digital safety, and events. Phew! 


Anna’s had a remarkable career journey starting out of university with early dotcom ‘rocket ship’ Last, where she worked for one of our former guests, Martha Lane Fox.

Her career has also seen her work with Penguin Books, the BBC and blockbuster author JK Rowling’s company, Pottermore. To this day she retains her links to the publishing world as Chair of the Women’s Prize for Fiction. Suffice to say, Anna is one busy woman! 

In this episode you’ll hear how:

  • She had a career epiphany at 23 years of age
  • What working for author JK Rowling was like
  • How one question helped her deal with overwhelm; and  
  • The 3 behaviours that Lego values most in its leaders.

Anna’s worked with some truly amazing brands and organisations in her career to date so we think you’ll love hearing more about her impressive journey. Enjoy this episode with the passionate and playful Anna Rafferty.  


Women’s Prize for Fiction

Anna on LinkedIn

For Anna's Book Recommendations - go to our episode webpage and scroll down ....there are some fantastic recommendations here and we hope you enjoy them!

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