Lena Andersson - Not a Quitter

It doesn’t take much imagination to work out how many challenges tourism businesses have been facing during the pandemic. 


Typically, those who’ve been challenged the most can offer us the most interesting and helpful stories and advice. So our latest episode features the first of several amazing female travel entrepreneurs we’ll be featuring in the coming weeks. 


Lena Andersson is the Founder and CEO of ‘Go Running Tours’, a global platform where you can book guided sightseeing runs in more than 70 cities and towns around the world. 


Pre Covid last February, Lena’s business was really hitting its strides (excuse the pun!) and receiving record bookings. . . and then Covid happened. 


Prior to founding her global running tours business, Lena had a successful career in marketing for large corporates in the UK and Denmark. She was traveling more than 200 days a year and that’s when she came upon the idea that literally inspired her to quit the very next day. A friend in a foreign city took her for a run that combined running with sightseeing and Lena thought how amazing it would be if she could do this in every destination she travelled to. 


Little could Lena have imagined 8 plus years ago that she’d have to deal with all the trials and tribulations a global pandemic would bring. 


We think you’ll be blown away by Lena’s resilience and positivity and you’ll also hear: 

  • How Lena decided her next steps when the world shut down last year
  • How she's got through the devastating impact COVID has had on her business
  • Lena’s career advice if you're an introvert; and
  • Why she’s optimistic about the future for her business despite everything she’s been through.


Enjoy this episode with the positive and purposeful Lena Andersson. 


Useful Links


Go Running Tours Website

Lena on LinkedIn

GoRunningTours on Insta

GoRunningTours on Facebook

GoRunning Tours on Strava



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