Future Proof Me - Citizen Branding

This week’s mini episode features a global branding and design icon talking about the renewed power branding has in today’s ‘social’ world to create change-making movements. 

When we invited the designer, author and podcaster, Debbie Millman, on the show last year she talked about how branding has evolved in the past decade and how the power has shifted to us as consumers and citizens. She explained it in a historical context that really stuck with us and we thought it was so important, we wanted to share it with you again.

Debbie is a global authority on brands, as well as creating them, she co-created and teaches a Masters in Branding at New York’s famed School of Visual Arts.

Understanding how branding, as well as content, has been democratised and how it can be harnessed for good and even turned into social movements is important; not just for future proofing our careers but also for future proofing our planet as well. 

On that note, sit back, pretend you’re in NYC and drink in Debbie’s wise words now! 

Useful Links


Debbie’s TED talk – How Symbols and Brands Shape our Humanity

Society 6 Debbie Millman – various designs by Debbie that you can buy

How to Build Your Personal Brand – A Course with Debbie Millman

The Art of the Story – Creating Visual Narratives

Debbie’s reading list

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