Future Proof Me - Crowdfunding Success

This week’s mini episode is all about crowdfunding and in particular equity crowdfunding. 


Equity crowdfunding is where retail investors can buy a share in a young company which is seeking funding without having to list on the stock exchange or take on formal VC capital. 


Capital raising can be such a time consuming occupation for a Founder yet if you have the right offer for equity crowdfunding, then this can be a great way to proceed. 


One of our guests has proven to be a master at successfully completing two extremely impressive equity crowdfunding campaigns. We’re talking about Brianne West, the New Zealander serial entrepreneur and founder of global sustainable cosmetics company, Ethique. 


Brianne has a bold and pioneering mission, to rid the world of single-use plastics. She started Ethique to replace all those plastic-bottled products we use in our bathrooms, from shampoos to moisturisers, with solid bars of concentrated product. 


Brianne crowdfunded twice to grow her business: once in 2015 when she raised NZ$200,000 in 10 days; and again in 2017 when she raised an extraordinary $500,000 in just over an hour!


Ethique continues to grow, has taken on other types of investment and is now found in more than 20 countries. It’s become a B Corp as well. 


In this mini episode you’ll hear Brianne explaining why she felt crowdfunding was best for her and then shares her views on what it takes to be successful if you’re wondering if crowdfunding is for you. 


Enjoy this mini episode. 



Useful Links

Brianne’s full interview

Ethique Website

Brianne on Instagram

Equitise - Crowdfunding platform



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