How to Measure Culture and Organisational Behaviour (Hani Nabeel, iPsychTec)
This week’s podcast guest is Hani Nabeel, Chief Behavioural Scientist at iPsychTech, who discusses how behaviours are the leading indicator of culture, and why he thinks it is time to stop relying on measuring the outcomes of culture, like engagement, during a culture transformation.
Throughout the episode, Hani and I discuss:
- The use of neural thinking, neural technology, and predictive analytics to measure culture
- How to connect culture to business outcomes and demonstrate the value of culture transformation
- Various case studies from companies who are tackling cultural transformation and measuring success
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