In this wiener-sized second serving of Mark Kenny's Democracy Sausage, ANU experts Mark Kenny and Dr Andrew Hughes discuss why the election campaign will be one of the most negative we’ve seen in a long time. They also consider whether negativity will even appeal to voters, some of the novel uses of social media, and the astronomical amounts of money already being sunk into campaigning.

Andrew Hughes is a lecturer in marketing in the Australian National University’s Research School of Management.

Mark Kenny is a Senior Fellow in the ANU Australian Studies Institute. He came to the university after a high-profile journalistic career including six years as chief political correspondent and national affairs editor for The Sydney Morning Herald, The Age, and The Canberra Times.

Democracy Sausage with Mark Kenny is available on iTunes, Spotify, Google Podcasts, or wherever you get your podcasts. We’d love to hear your feedback for this podcast series! Send in your questions, comments, or suggestions for future episodes to podcast@policyforum.net. You can also Tweet us @APPSPolicyForum or join us on the Facebook group.

This podcast extra is part of Policy Forum’s Australian Election coverage, and published in partnership with The Australian National University.

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