10 Years of Deliciously Ella: A Candid Conversation with Founder Ella Mills and CEO Matthew Mills

This special episode celebrates the 10-year anniversary of Deliciously Ella and is also the first ever live recording of the feel better podcast. Founder, Ella Mills, and CEO, Matthew Mills, are joined by journalist Laura Jackson for a candid conversation reflecting on the past 10 years, the highs and lows of the company’s journey, and to discuss what they’ve learnt in the process.
 
They discuss:

How plant-based and wellness went from niche to mainstream

Why the brand has stayed relevant

Being a nimble business

The evolution of Deliciously Ella over the last 10 years

Challenging times and learnings

Staying true to Deliciously Ella’s values

From a recipe blog to 6 books, a podcast, plant-based food products, a restaurant, and a holistic wellness app

Advice and learnings from growing and running a company

Finding a work-life balance

Looking ahead to the future of Deliciously Ella



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