Atari’s Al Alcorn: “The dog who caught the car”

The Sunday Times’ tech correspondent Danny Fortson brings on Al Alcorn, video game pioneer and co-founder of Atari, to talk about when he first met co-founder Nolan Bushnell (2:30), breaking into a world dominated by pinball machines (6:30), making Pong (9:00), taking it to a bar (12:00), starting a manufacturing company (14:30), hiring hippies to work in a former roller rink (18:30), when copycats emerged (22:00), almost going bust (25:50), creating the first mass-market home console (28:45), striking a deal with Sears (30:30), building a company of young people (36:30), the hot tub announcement (40:10), why they sold to Warner (44:30), the culture clash (47:30), obsoleting their own products (52:00), hiring Steve Jobs (55:10), funding his trip to India (58:00), turning down Jobs’ offer to invest in Apple (1:00:00), and how Silicon Valley culture has changed (1:03:15)

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