How to disrupt yourself from the shed in the car park – the story of Homeserve’s LeakBot

In this week’s episode, Robin speaks with Craig Foster of Homeserve where we find out what happens when you have an ambitious CEO, a curious new MD and a marketing guy that moves to the shed in the car park. We talk about the importance of being clear on what business you are truly in, and the failure that can come with ignoring the changing market around you as well as ways to overcome the sucking sound of the core.

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