How to Use Social Media for Content Research

When you practise strategic communications, you have to include research. Research is what grounds your next steps; it will point you in the right direction, provide you with ideas and opportunities, it will show the gaps. Basically, if you don’t have good information to base your decisions off of, then you’re guessing. But how do you do this research without getting lost in a ridiculous amount of worthless information? Have a listen to today's episode as i lay out exactly how to use social media to research your messaging and content.

Key Points:
  • The Case for Researching (1:09)
  • Keywords & Competitors (3:49)
  • Critical Reading: What to look for (5:09)
  • Adjacent Searches & Trending Topics (9:37)
  • Caveats and Skewed Data (11:11)

Other Resources:

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