This podcast covers the ins and outs of what farming sustainability means and how it can be measured.

Defra recently launched their Sustainable Farming Incentive, and the Welsh Government are in the process of developing their Sustainable Farming Scheme. In many respects, sustainable farming has come to equate with reduced impact on the environment, whether that is climate, air, water or soils. Consumers and the supply chains are placing greater demands on farming businesses to be more environmentally responsible and there is the ever-present threat of increased regulation if incentivises don’t work.

What will you hear?

Susan Twining, CLA Chief Land Use Policy Adviser, explains how sustainable farming fits within policy thinking, how to measure sustainability, and the role of the Government to build confidence in setting clear guidance on how to measure and assess what these sustainability metrics are. 

John Renner, Farmer at Bellshill Farm, talks us through what sustainable farming means, the practices implemented on his farm, and how he deals with environmental conflicts. 

Hugh Martineau, Head of Sustainability at Map of Ag, discusses how you can improve profits through sustainable farming, where you can get advice and support on data gathering, how to make sense of the data and how to use it to improve your business.

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