The Secret Language of Food, from Pop-Tarts to Cheez Doodles

Linguist Dan Jurafsky investigates the language of food, from the hidden meaning of adjectives on restaurant menus to the psychological attraction of brand names like Cheerios and Pop-Tarts. Plus, we hear how gospel star Mahalia Jackson became famous for her fried chicken franchise; J. Kenji López-Alt gives us tips on how to get young kids to eat adventurously; and we make crispy German Pork Schnitzel.

Get the recipe for German Pork Schnitzel:

This week’s sponsors:

Go to to get an Annual MasterClass All-Access Pass and give one to a friend for free. 

Go to to get 10% off King Arthur’s line of products.


See for privacy and opt-out information.