#48 Eva Karsson, CEO Houdini - What is a regenerative business model?

Eva Karlsson is the CEO of the outdoor brand Houdini; a company that embraces sustainability all the way, down to the very fiber. In this interview, you will hear the fascinating story of how a Houdini garment is almost completely biodegradable, and the holistic idea behind the clothes and the business model. Instead of using "sustainability", Houdini rather refers to regeneration; a systems-thinking approach with the goal to create more value for the planet and the society than it captures for itself. This interview is a must if you're interested in new ways of thinking that embrace both head and heart.

Eva mentions the Half-Earth Project at the end of the interview. You can read more about this project here: https://www.half-earthproject.org/ 

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