He’s best known for coming up with the terms death tax and climate change, so it’s fair to say Frank Luntz knows a thing or two about political communication – making him an ideal guest for the CapX Podcast.

We sat down to discuss his latest project for the Centre for Policy Studies delving into how the British public really feel about that most American of values: Freedom.

Few will be surprised to learn that it’s not an idea that animates our democracy in the same way it does for our gun-toting cousin across the Atlantic – but for those of us who care about choice and liberty, the detail of his findings are deeply worrying.

Perhaps most concerning, from a CapX perspective, is that almost half of British either can’t tell or see no difference between capitalism and socialism.

So as well getting his characteristically lively takes on all the latest political gossip on both sides of the pond, I asked Frank how those of us who value freedom make the case to a populus who seem to care more about fairness than prosperity?

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