TALA - The unusual business of sustainable fashion
Whilst following her own personal journey moving away from fast fashion, Grace Beverly was frustrated to not be able to afford sustainable active ware in her twenties. Already the founder of fitness app, Shreddy, Grace spotted an exciting gap in the market and set about creating game changing brand TALA using her 1M+ followers on Instagram to grow the business.
Grace talks to Claudia Winkelman about the importance of social media in launching the business (TALA took 10,000 orders on its first day). We hear about TALA’s ‘audience first’ approach to acquiring a customer base; and how, for TALA, sustainability isn’t just a matter of box-ticking and having a sustainability statement but a defining factor in every decision the business makes.
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Hosted by Claudia Winkleman.
From Vodafone Business, produced by Listen Entertainment.
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