Whilst following her own personal journey moving away from fast fashion, Grace Beverly was frustrated to not be able to afford sustainable active ware in her twenties. Already the founder of fitness app, Shreddy, Grace spotted an exciting gap in the market and set about creating game changing brand TALA using her 1M+ followers on Instagram to grow the business.

Grace talks to Claudia Winkelman about the importance of social media in launching the business (TALA took 10,000 orders on its first day). We hear about TALA’s ‘audience first’ approach to acquiring a customer base; and how, for TALA, sustainability isn’t just a matter of box-ticking and having a sustainability statement but a defining factor in every decision the business makes.

Business Unusual is made in association with Vodafone Business’ V-Hub platform. V-Hub is here to help with free expert knowledge and guidance, and a constantly evolving range of tools and training. Click here to access online their library and knowledge centre, offering content, tools and insights to help small-medium businesses thrive online. Not only that, but you can access free support from expert business V-Hub advisers. This one-to-one digital support from a business V-Hub adviser can cover a range of topics from how to build an online presence to managing online security risks. Call 0808 005 7400 or visit here.

Hosted by Claudia Winkleman.

From Vodafone Business, produced by Listen Entertainment.

Hosted on Acast. See acast.com/privacy for more information.