With Our Parks, founder Born Barikor is disrupting the fitness industry. No more expensive memberships or intimidating instructors; Born is on a mission to provide free, high-quality exercise classes that everyone can access in their local park. Already, over 150,000 members ‘turn up to tone up’ at Our Parks classes and they’ve received an astonishing number of awards and accolades for their innovative work. In this episode, Claudia Winkleman discovers Born’s secret to success.

Born explains why you’ll never catch him with a clipboard, what the build-measure-learn cycle can do for your business and how he ensures all his fitness coaches have ‘the magic’. 

Business Unusual is made in association with Vodafone Business, visit the Vodafone V-Hub platform vodafone.co.uk/business/vhub for one-on-one support with a dedicated business adviser, as well as access to an online knowledge centre aimed to help your business #KeepConnecting. 

Hosted by Claudia Winkleman.

Produced by Listen Entertainment.

Hosted on Acast. See acast.com/privacy for more information.