Izzy Wheels – The unusual business of customisation

Ailbhe Keane was inspired at art college to focus her final project on bespoke wheel cover designs for her sister Izzy and her wheelchair. This project became the beginning of game changing disability fashion brand Izzy Wheels. With the company motto ‘if you can’t stand up, stand out’, Izzy Wheels is now worth millions and sells to over 50 countries around the world, helping young people personalise their wheelchairs.


Ailbhe is the winner of 15 major awards, including being named as one of the leaders of tomorrow, a Forbes 30 under 30 honouree, and has also been featured in Vogue, Elle and Oprah's Magazine.


Ailbhe and Claudia catch-up about social media shop windows and how an online video helped Izzy Wheels to grow and collaborate with brands such as Hello Kitty, Barbie and Disney.


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From Vodafone Business, produced by Listen Entertainment.

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