EX1 Cosmetics – The unusual business of cosmetics

For years, Biochemist Farah Naz had struggled to find a foundation that matched her olive skin complexion. So in 2013 Farah combined her frustration with her talent for science and business to create a cometic line named EX1 Cosmetics. Since then, the brand has gone on to be named the number 1 world make-up brand for olive skin.

Farah, who was awarded Business Woman of the year in 2018, now has an impressive range of products that are changing women’s lives around the world, including several A-list celebs. 

Claudia and Farah catch up on all things EX1 whilst discussing the value that can be found pushing boundaries, in failing and also having relentless faith in your concept.


Business Unusual is made in association with Vodafone Business’ V-Hub platform. V-Hub is here to help with free expert knowledge and guidance, and a constantly evolving range of tools and training. Click here to access online their library and knowledge centre, offering content, tools and insights to help small-medium businesses thrive online. Not only that, but you can access free support from expert business V-Hub advisers. This one-to-one digital support from a business V-Hub adviser can cover a range of topics from how to build an online presence to managing online security risks. Call 0808 005 7400 or visit here.


Hosted by Claudia Winkleman.


From Vodafone Business, produced by Listen Entertainment.

Hosted on Acast. See acast.com/privacy for more information.