How All Good is changing the banana game, again

Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand. This week he’s joined by Simon Coley, co-founder of All Good and Karma Drinks.

Bananas are one of the most popular grocery items in New Zealand – we buy enough of them to eat 18kg each per year. But for years bananas were also a symbol of the kind of capitalism that saw companies exploit workers, overthrow governments and farm mono-crops until they failed. 

That’s why Simon Coley and a few old friends got together and started All Good, to start bringing in bananas that were fair trade. These bananas have been a hit, capturing 7% of the market, showing people will pay a little more for something a lot better for the world and workers. And this has led to a wave of other fair trade bananas, which has to be a good thing. 

This month All Good is upping the ante by going carbon zero, offsetting emissions with permanent Amazon rainforest protected plantings. But the really amazing thing about this is that All Good bananas is only part of what the company does in the space. Along with All Good, Coley also co-founded Karma Drinks, whose work with growers of cola nuts in Sierra Leone is helping a community grow equitably, and expanding around the world. To learn about changing some of the grocery mainstays for the better, purpose led business and his entrepreneur’s journey, he joins for a chat in this week’s episode.


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