Podcasting: Should you do it?

Welcome to another episode of the Business Growth Hacks Podcast. Today, we’re talking about podcasting: whether it's worth it, how you structure it, how it can benefit your business and more. We kick off our conversation with some statistics that prove the incredible reach of podcasts and touch on why the majority of them don’t last beyond the fourth or fifth episode. Tune in to hear why we think podcasting will benefit your business by building customer retention and boosting conversions (even if you don’t think it will). We compare podcasts and written content and encourage you not to wait too long, allowing your content to lose relevance. We point you in the direction of some resources to help you create quality podcasts, from refining the content to producing the audio. You'll also hear about the benefits of brand partnerships, and why this medium is so powerful to engage your audience before we dive into the first steps of planning and creating your podcast. We hope you join us to hear all this and more!






Key Points From This Episode:



  • An introduction to today’s topic: podcasting.
  • Statistics that prove that the majority of Americans are familiar with podcasts as a tool.
  • Why the majority of podcasts don’t last, which means consistency is really important.
  • The limitations of FM radio that don’t exist in the podcasting world.
  • Why podcasting will benefit your business, even if you don’t think it will.
  • How podcasts can build customer retention and boost conversions.
  • A comparison of podcasts and written content in terms of cost, time, and effort.
  • Why it’s dangerous to wait too long: content relevance.
  • The recording studios and marketing agencies available to help you create your podcasts.
  • Brand partnerships and their benefits in content and as an advertising vertical.
  • Using blog content as podcast content and vice versa. 
  • How podcasts are so effective in engaging your audience: joining the conversation while multitasking.
  • The questions that listeners get to ask themselves during a podcast that blogs don’t facilitate.
  • Defining who your listener should be is key, before format and content.
  • How creating a podcast will bring you business and why it’s probably not as difficult as you think.
  • We recommend that you try a poll on Instagram to see if you would have listeners to your podcast.
  • Business hack of the day: just start, there’s a speaker in your phone!





Tweetables:



“The majority of podcasts never make it past their fourth or fifth episode. So, if you’re going to podcast, it’s all about consistency.” — @abrockenbush [0:04:30]



“If you don’t think podcasting is going to help you grow your business then you should think again because I certainly think it will.” — @abrockenbush [0:10:56]



“The faster you get this content out there, the quicker the opportunity of your target audience finding it.” — @abrockenbush [0:20:18]



“When brands advertise their services on a podcast, they notice a 14% increase in purchase intent. So, this is good for not only you bringing on podcast hosts to your own podcast, but also for you as looking for a new advertising vertical.” — @abrockenbush [0:25:48]



“Podcasts in your business are one of the most effective ways to have an engaged audience and that’s because they are getting to join the conversation.” — @abrockenbush [0:34:10]



“There are so many podcasts out there, but that doesn’t mean that you don’t have a space. It doesn’t mean that there’s not an area in which people are looking for that.” — @abrockenbush [0:48:50]



Links Mentioned in Today’s Episode:



HotGloo



Hotjar



Free Website Audit



The Beef Podcast



Andrew Brockenbush on Twitter



John Fritzsching



Beefy Marketing



Small Business Nation