How to Get the Most Out of Your Website

In today's marketing landscape, your website has become a more powerful tool than ever. Assuming you already have your company off the ground, there are various different things you can do to make sure you get the most out of your website, from focusing on ‘above the fold’ design to keeping your call to actions simple, plus a whole lot more! In today’s episode of Business Growth Hacks, Andrew Brockenbush and John Fritzsching discuss some of the tried and true methods for driving traffic, boosting your revenue, and catering to every stage of the customer journey, as well as allowing your website to function as a 24/7 sales tool and build trust and credibility along the way. We also touch on site maps, selecting photo content, and the benefits of video and share some of our favorite tools for things like wireframing and discovering, consolidating, and communicating user needs, so make sure to tune in today to learn more!



Key Points From This Episode:



  • John’s words of wisdom for aspiring entrepreneurs in college: you don’t know it all yet!
  • What Andrew would tell his younger self: don’t be afraid to learn through collaboration.
  • The benefits of surrounding yourself with likeminded people who share your vision.
  • Andrew shares the statistic that 94 percent of first impressions relate to your site’s design.
  • How slow loading websites can lead to a $2.6 billion revenue loss each year.
  • John on why your first step is to develop a plan; and make sure to write it down!
  • What we mean by ‘above the fold’ design and why it’s the most important part of your site.
  • Having your website pass the grunt test; what do you offer, how will it improve your customer’s life, and what do they need to do to buy it?
  • Hear why John suggests including a free offering as a call to action on your website.
  • Why you need different call to action options for different stages of the customer journey.
  • The importance of keeping your call to action simple; don’t focus on too much at once!
  • Learn about the value of sticking to one goal for every page when planning your site map.
  • Why your website is your best sales tool; the new brick and mortar in a post-COVID world.
  • If content is king, knowing your audience is queen; find the right content for the right people.
  • Some of the reasons that choosing your photos wisely is key, starting with authenticity.
  • Our biggest takeaway: in order to make a good first impression, your site must stand out.
  • Discover how video can help you keep visitors on your site longer.
  • Some of our favorite tools, including HotGloo wireframing and Hotjar heatmaps.


Tweetables:



“94 percent of first impressions relate to your site’s website design, which means, if you are not optimizing your website, building it, thinking about it, planning, [then] you are probably missing out on creating relationships, building trust [and] credibility.” — @abrockenbush [0:07:40]



“When you spend so much time asking for too many things at once, you confuse the potential buyer, you confuse the customer. It’s like coming to a fork in the road and neither of them are very clear. Which path do [you] take?” — @abrockenbush [0:21:30]



“Content is king, but knowing your audience has got to be queen – [you need] the right content for the right people. What platform is your target audience in? That’s where you need to go.” — John Fritzsching [0:31:42]



Links Mentioned in Today’s Episode:



HotGloo



Hotjar



Free Website Audit



The Beef Podcast



Andrew Brockenbush on Twitter



Beefy Marketing



Small Business Nation