#218: Sherman Merricks—Two Characteristics the Most Profitable Business Leaders Have in Common

Building a profitable business takes a lot of hard work. But when you boil it down -- there are two characteristics every profitable business leader has in common. On today’s episode, StoryBrand Certified Guide Sherman Merricks is sharing why these two characteristics have the power to make or break your business. Plus, Don and Sherman talk about the current social climate and how business leaders can affect change.