#13 Scarcity - is it a vital sales tool or a big no-no?


In this episode, I’m sharing my personal (possibly controversial) views on the use of scarcity as a sales tool.  

Can scarcity and integrity live together in your sales strategy?

And if you are going to use scarcity to drive demand for your services, how can you do it in a way that’s not sleazy, tactical and feels yukky?

Can’t wait for you to listen and let me know your own thoughts and perspectives on this.

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