You’ve almost certainly seen or shared at least one of the millions of fun videos created on TikTok over the last few years. Alessandra Mariani is a brand strategy lead for southern Europe at TikTok, who’s been working with some of the many brands who are getting in on the game. She talks to Julia about tapping into the mindsets of 'Gen T' - multi-generational consumers who want to create and collaborate.  

Read more about Gen T: www.tiktokforbusinesseurope.com/news/gen-z-to-gen-t

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