Zoe Boikou started ZOEVA from her living room

Zoe Boikou is one beauty boss with a seriously inspiring story. Born in Greece, she moved to Germany with her family at a young age to escape a domestic violence situation. Having little means but great resourcefulness, she soon evolved from selling a handful of brushes on eBay to 300-plus signature makeup formulas, palettes and tools sold around the world. Most likely, you know ZOEVA for their incredibly luxe yet affordable makeup brushes. The company also partners with charities to support women dealing with homelessness, domestic violence and cancer. In today's episode, Zoe chats about what it's like building a purpose-driven beauty business, the importance of embracing your authentic self, and so much more!

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