2.5 How norm criticism can make your company more gender equal

The Local’s Sophie Miskiw sits down with Armina Etminan, education manager at Make Equal, a Stockholm based-company that has reached over 100 million people with its campaigns to help organisations and businesses engage practically with equality.


Armina introduces the concept of norm creativity and explains how it can be used to create more inclusive external communications. Norms, she explains, are limiting and exclude people. By identifying these norms, companies can create new ways to engage with and include people both within and outside of the organisation.


Read more about everything discussed in the podcast by clicking the links below:



The original music at the start and end of the podcast is called Lions and was composed by the all-female Stockholm-based band REIGN. Check them out on Instagram.


A Woman's Place is produced by The Local in partnership with Invest Stockholm.


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