What is @RealDonaldTrump? (With Peter Costanzo)

@RealDonaldTrump is arguably the most powerful and influential Twitter account, ever. Meet the man who put it on the map: Peter Costanzo. As a marketing director for a publisher, Peter convinced then reality TV host Donald Trump to join Twitter and, uh, look how that turned out. It's a pretty valuable insight into the social media landscape.

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