Girl Crush alert! We don’t even want to admit to how many hours we’ve lost looking through Lucy Williams Instagram…. She is the definition of ‘effortlessly cool’. Obsessed with magazines whilst as University, Lucy worked on several titles before realizing she wanted the creative freedom of her own blog and so eight years ago ‘Fashion Me Now’ was born. Often travelling across the globe, we caught up with Lucy in her West London flat. With her gorgeous dog Finn at her feet, Lucy discussed everything from body image to building a brand and she even let us raid through her wardrobe….