569: How to Hack Your Time with Karen Tiber Leland

In today’s episode of the As Told by Nomads Podcast, join me and my guest, Karen Tiber Leland, as we talk about being the most productive with your time. Karen Tiber Leland is the founder of Sterling Marketing Group, a branding and marketing strategy and implementation firm specializing in personal, business and CEO branding. Karen has worked in more than 50 countries with clients such as: LinkedIn, Capital One, Google, Apple, Avis Car Rental, FedEx and Pfizer. 

She is the best-selling author of ten books, which have sold more than 400,000 copies. Her latest are The Brand Mapping Strategy: Design, Build and Accelerate Your Brand and No Nonsense Time Management: 50 Ways To Hack Your Time and Get Everything Done. Karen writes regularly for Inc.comEntreprenuer.com and others.  

Karen has been interviewed by The Today Show, CNN, Fox News and Oprah. Karen is a certified YPO speaker and has also presented at TEDx, Harvard, The American Marketing Association, Stanford and Yale.

More information is available at her website: www.karenleland.com

The Power of Delegation

We often believe we have so little time already that we should not waste it on delegating a task to someone else. But delegation is not merely about giving someone something to do. It is about determining the things on your plate that you should not be doing either because it is not within your skill set or takes you more time to do it. Here, you have to keep in mind the “opportunity cost” where you could be spending your time doing more important tasks, such as business development, branding, and marketing. You have to take the time to train someone else or to set someone else, so they win at that delegated task. Most people think they do not have the time to entrust a job to someone else. But the truth is we have to look at the long-term effects of delegation. For instance, you might take an hour to teach someone else how to do a task now, but over the next few months, it would save you more hours than it would if you did the job yourself. In the end, delegation helps us manage our time and focus more efficiently, leading to more satisfaction and results.

Outline of the episode:

[04:21] Karen’s thoughts on how people can manage their time during the pandemic.

[07:26] “Focus” management, competing priorities, and how to feel more productive.

[12:46] How to save time in the long run with the power of delegation.

[15:16] Harnessing the power of completion to cure today’s epidemic of incompletion.

[19:12] Understanding the three types of social media and how to find a balance between them.

[23:25] Promised Goals vs. Go-For-It Goals and why it is essential to distinguish them.

[25:40] The value of having a to-do list or using a productivity app in developing the habit of completion.

[27:54] How knowing your learning style can help you be most productive with your time.

[29:58] The infamous email inbox, ways you can overcome it, and even use it to your advantage.

[31:31] What time blocking is and how it can help you deal with interruptions and focus more.

[33:51] Karen’s experience with co-authoring Time Managemen In An Instant with Keith Bailey.

[35:55] How Karen Tiber Leland uses her difference to make a difference.


LinkedIn: https://www.linkedin.com/in/karenleland/

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