486: How Christine Michel Carter Became The Voice For Working Moms Worldwide
Featured in The New York Times, Christine Michel Carter is the #1 global voice for working moms. Called “the mom of mom influencers,” "the exec inspiring millennial moms," and "the voice of millennial moms", Christine clarifies misconceptions about working mom consumers for brands and serves as an amplifier of their personal truths. From delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals, Christine works with advertising agencies, research firms and companies to ensure they’re at the forefront of the minds of female consumers.
Her insights have been included by authors in their books. Christine’s own bestselling children’s book Can Mommy Go To Work? was ranked as an “empowering book” and a “life changing book to guide feminist parenting.” Christine also contributes to several global digital publications, including Forbes, TIME, Harper's BAZAAR and Parents. Her book MOM AF is a sister circle in a book, inspired both by Carter’s life and her published articles.
Because of her digital presence and work with mom influencers, Christine was asked by Senator Kamala Harris to support the awareness of the Maternal CARE Act, a personal issue also close to her heart. The creator of Mompreneur and Me, Christine has introduced the first national mommy and me professional development networking event that has garnered the attention of Adweek and Entrepreneur as well as global brands like McDonald’s and Tessemae’s.
In our interview, we discuss the following points:
- The Housework Gap
- Having It All: Work-Life Balance
- Impostor Syndrome, Summit Syndrome And Burnout
- Maternal Mental Health
- Equality For Working Parents
- The Role Of Stay-At-Home Parents
- Understanding Generation Alpha Consumers
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