464: How To Build A Lifestyle Brand With Adi Arezzini

Today's interview is with Adi Arezzini. Adi is the co-founder and Chief Executive Officer (CEO) of Teami Blends, a lifestyle brand centered around using all-natural, plant-based ingredients - like premium loose-leaf teas - to help customers live happier, healthier lives. Teami’s product line ranges from wellness blends to tea-infused skincare.


From a young age, Adi was taught the benefits of holistic health and plant-based eating by her health conscious mother. At 19, Adi served as a combat trainer for the Israel Defense Force, and later, after returning home to Florida, qualified as a National Academy of Sports Medicine (NASM) certified personal trainer. After years of life in the army barracks, Adi realized her gut wasn’t functioning properly, due to a lack of access to quality nutrition. Despite trying different diets, supplements and more, nothing seemed to help with her lagging digestive system, inability to go to the bathroom and painful bloating.


Soon Adi began experimenting with loose leaf tea blends as a natural remedy. These high quality teas Adi made uncovered the root of her problem: an excess of toxins built up in her digestive tract. After realizing her “secret sauce” blend also solved similar digestion issues with her friends, Adi saw the potential and began looking to different varieties of tea to combat other common issues: fatigue, depleted immune system, stress and insomnia. Researching, creating, blending and sourcing these teas wasn’t just a passion for Adi, it became her purpose and, soon, her expertise.


At just 23, Adi created Teami in her mother’s bedroom. She saw Teami as a way to help people become healthier and happier, using teas to solve everyday issues. Today, Adi has since grown the lifestyle tea brand to include tea-infused beauty oils and green tea mask + scrub. Teami is quickly outgrowing their 13,000 square foot office-warehouse hybrid located in Seminole, Florida and is sold nationally at Ulta Beauty, Urban Outfitters, Anthropologie, Riley Rose, Revolve Beauty, Francesca’s, Vitamin World, Lucky Vitamin and so many more!


We discuss her story and philosophies on branding in today's episode.


Resources Mentioned In The Episode


 

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