The Pivot

In the launch episode of the new series, Steph talks to businesses that changed strategy during the coronavirus lockdown, and adapted their offering to the new climate. Samantha Jameson, founder of luxury bath and body brand Soapsmith, and business partner Ella McKay reveal how they took the decision to pivot and launch a philanthropic initiative to gift soaps to the NHS that ultimately led to an increase in online sales. Meanwhile, Jenny Kitchen, CEO of design agency Yoyo, explains how furlough gave her staff the opportunity to learn new skills that are now helping clients bring their own products to market.


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