Finding Gaps In The Market
In this episode, Steph McGovern speaks to Tamara Littleton, founder and CEO of The Social Element, a digital firm that helps brands deliver their message on social media. When lockdown occurred, The Social Element was in the fortunate position of being able to maintain a remote team, and Tamara quickly realised there was demand from pandemic-panicked firms for a crisis-management solution to their social media offering. Tamara discusses how The Social Element could study what consumers were saying about a particular brand across all the social channels, so that the brand could then respond, adjust its strategy and keep its customers happy during a time of great uncertainty.
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