#624: The Crazy, Forgotten Story of America's First Fitness Influencer
My guest today is Mark Adams, who wrote a biography of this proto fitness guru called Mr. America: How Muscular Millionaire Bernarr Macfadden Transformed the Nation Through Sex, Salad, and the Ultimate Starvation Diet. Mark and I begin our conversation with how Macfadden discovered a passion for health and fitness as a young man and failed at his attempt to become a personal trainer, despite coining the motto "Weakness is a crime; don't be a criminal." We then discuss how Macfadden went on to start the highly successful magazine, Physical Culture, and then an entire publishing empire, which pioneered many of the confessional, first-person, personal branding techniques still used today. Mark shares the tenets of Macfadden's sometimes sound, sometimes wacky health philosophy, including his advocacy of fasting, and what happened when Mark tried out some of Macfadden's protocols on himself. Mark and I then delve into how Macfadden founded a utopian community in the New Jersey suburbs, was convicted of obscenity charges, trained fascist cadets for Mussolini, and ran for U.S. senator on a physical fitness platform. We end our conversation with why Macfadden was forgotten, and yet had a lasting effect on the world of health and fitness, as well as media as a whole.
Get the show notes at aom.is/macfadden.