Sam White, Founder of Freedom Services Group

The entrepreneur who fired herself as CEO, let her staff decide their wages, and put a psychologist in charge. Sam White is the founder and chair of Freedom Services Group, an insurance firm aiming to 'fundamentally change' the industry for the better. She's dealt with sexism and criticism on top of competition while navigating a hugely male-dominated industry.


In this episode:


  • Dealing with sexism in business
  • Why did you go into the stereotypically "boring" insurance industry?
  • How the industry needs to change
  • Why Sam fired herself as CEO
  • Sam's interest in psychology
  • The changing landscape at work and the impact of 'quiet quitting'


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