How Rochelle Humes built 'My Little Coco'
This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business My Little Coco just as the Covid-19 pandemic swept the world. In this podcast she tells us:
- Why entering business was harder than breaking into showbiz
- The learning curve she faced, including an early challenge by Chanel over the word "Coco"
- Why she partnered with Boots to get her products on their shelves
- The advantage of using her family as a focus group, and how brutally honest her children can be
- How she's expanding the business from cosmetics into furniture and homeware
For more business news, interviews and analysis go to standard.co.uk/business
This podcast was recorded at the Treehouse London Hotel.
Hosted on Acast. See acast.com/privacy for more information.