There are dream jobs, right? Everyone has their own: Astronaut, athlete, having your own ice cream parlour on a beach. All exciting. But running a beer company. That’s gotta be pretty high up on the list for a lot of people? Brian Perkins is the president of the Budweiser Brewing Group in the UK and Ireland, a job he took over in December 2021, just as the world was recovering from the pandemic and about to enter the cost-of-living crisis.

In this episode, we talk about:

• How people’s tastes have changed dramatically in the last three years.
• The growth of non and low-alcoholic drinks
• Why more women are drinking beer
• How a beer company created one of the largest e-commerce systems in the world
• The role of big brewers in supporting pubs and bars
• The opportunities, and responsibilities, big brewers have over smaller companies

For more interviews, news and analysis, go to standard.co.uk/business.

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