The Magic Behind Experiential Marketing -- Justin Lefkovitch (Founder & CEO, Mirrored Media)

Justin Lefkovitch is the Founder & CEO of Mirrored Media, an experiential marketing agency that works with brands, music artists, and influencers. Justin launched the business in 2010 after graduating from Pepperdine University.

In this episode, we dive deep into the world of experiential marketing, and Justin explains what it takes to create memorable events worth sharing. We also discuss the resurgence of touring and live events as a significant revenue driver for the music industry and debate the possibility of new music services like Spotify and Apple Music launching new artists directly without help from traditional record labels. Finally, Justin predicts that new technologies like holograms, augmented reality, and virtual reality will create even more immersive experiences for fans, from large tentpole activations to pop-up events.

Host: James Creech

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
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James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for media companies, agencies, and brands.

This episode is brought to you by Shareability, a social content company that makes videos people actually want to watch. They work with brands and influencers to create content that explodes across the web through social sharing and organic discovery. For years, Shareability has been topping the charts with crowd captivating videos for brands like Pepsi, Pizza Hut, Sony Entertainment, and Cristiano Ronaldo’s ROC, delivering over 1B views, 5M shares, and 50,000 press mentions. Check out some examples of their work on


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